CúanAngelDesign

The Brand Story Document

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This is more than a guide—it’s your brand’s blueprint. Delivered as a fully designed PDF, this document becomes your go-to resource for maintaining clarity, consistency, and confidence across all platforms.

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It includes:

• Your mission, vision & values

• Defined tone of voice & brand language

• Target audience profile(s)

• Brand personality & positioning

• Strategic brand message & tagline

• Colour palette with HEX/RGB codes

• Font system & typography rules

• Visual direction & imagery style

• Custom logo system (primary, secondary, submark)

• Logo usage guidelines & layout references

 

This isn’t just a document—it’s the foundation that supports everything else we build together. Whether you’re launching a website, planning content, creating emails, or posting to social, this is the voice, look, and structure we’ll draw from every time.

 

Why It Matters

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Without a clear brand foundation, everything else—your website, content, social media, and client experience—can feel disjointed or off-brand. With this brand document in hand, every piece of your business aligns with one consistent, powerful message.

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This process gives you:

• Confidence in how you show up

• Clarity about what you’re offering and why

• Direction for your website, marketing, and messaging

• A brand that’s rooted in your truth—not just trends