Brand development, visual design, and creative direction
Branding & Visual Identity Projects
Branding is at the heart of my creative work. I design visual identities that blend strategy, storytelling, and aesthetics to help businesses express who they are with clarity and confidence. Each branding project — whether a full identity system, a client brand kit, or a teaching programme — reflects my focus on meaning, simplicity, and cohesion. Below is a selection of brand identities, course work, and visual elements that demonstrate my approach to brand development, visual design, and creative direction.
CúanAngel Brand Identity
Role: Brand Designer & Creative Director
Tools: Canva, Adobe Suite
Overview
A layered brand identity created for CúanAngel Design, rooted in symbolism, storytelling, and emotional clarity. Inspired by the themes of wisdom (the fox) and hope (the angel), this brand blends softness with strength to communicate creativity, guidance, and authenticity.
My Contributions
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Concept development and brand story
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Colour palette and typography system
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Logo and submark creation
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Visual language and tone
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Social templates and design assets
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Website styling and cohesive brand roll-out
Highlights
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Story-driven visual identity
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Soft, elegant colour story
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Highly adaptable design for web + print
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A brand that mirrors my creative philosophy
Branding to Be Seen —
Course Design & Facilitation
Role: Programme Designer & Branding Instructor
Format: 3-Day Live Course
Tools: Canva, Slide Decks, ChatGPT, Branding Workbook
Overview
A complete branding and visual identity course designed to teach small business owners how to build authentic, aligned brands. The programme blends brand strategy, storytelling, visual identity design, and Canva implementation to simplify branding for entrepreneurs with little or no design background.
My Contributions
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Designed the full 3-day curriculum
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Created all teaching materials (slide decks, templates, workbook)
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Delivered live branding training with practical exercises
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Taught brand clarity, message development, visual identity creation
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Demonstrated Canva design systems and workflows
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Supported participants in building their own brand kits from scratch
Highlights
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Strong blend of strategy + creativity
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Hands-on, transformative learning experience
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Clear brand-building framework customised for small businesses
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Practical tools learners could apply immediately
Client Branding Kits Collection
Role: Brand Designer
Tools: Canva, Adobe Suite
Overview
A curated selection of brand identities created for clients across creative, wellness, retail, and service-based industries. Each branding kit is crafted to reflect the client’s personality, business goals, and visual style through intentional colour, typography, and storytelling.
Includes
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Colour palettes
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Typography pairings
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Logo variations
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Brand moodboards
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Social templates
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Visual identity guidelines
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Before/after examples (optional)
Highlights
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Tailored visual identities that reflect each client’s story
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Clean, modern brand kits ready for digital & print use
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Strategic branding aligned with audience + tone
Logo & Typography Designs
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Role: Logo Designer & Visual Stylist
Tools: Canva, Adobe Illustrator
Overview
A selection of logo designs and typography systems developed for a variety of clients and personal projects. These designs balance clarity, simplicity, and storytelling to create memorable, versatile brand marks.
My Contributions
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Concept sketches + digital development
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Logo refinement and variations
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Typography pairing and hierarchy
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Colour pairing and visual styling
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Brand mark testing (web, mobile, print)
Highlights
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Versatile logos with strong visual clarity
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Typography systems tailored to brand tone
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Designs aligned with modern, clean aesthetics