Bringing brand identities to life through words
Storytelling, Copy & Messaging
I specialise in turning brand identities into stories people feel — not just read.
Through intentional, emotionally intelligent copywriting, I help brands communicate with clarity, depth, and creative direction.
Great storytelling is at the heart of every brand I build.
My copywriting approach blends clarity, emotion, and strategy — helping audiences understand a message quickly while feeling deeply connected to the brand behind it. Whether I’m writing a brand story, shaping website copy, crafting captions, or developing messaging for a digital launch, my focus is always on tone, alignment, and guiding the reader through a meaningful journey.
Below is a selection of copywriting and storytelling projects showcasing how I create voice, structure messaging, and bring brand identities to life through words.
What I Write
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Brand stories
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Website & landing page copy
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Product descriptions & digital sales copy
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Social media narratives & short-form scripts
Brand Story – CúanAngel


“Design that feels like you — made simple. I help entrepreneurs create visuals and stories that truly reflect who they are, bringing ease, creativity, and clarity into every part of their brand.”
CúanAngel Design (Brand Philosophy)
Role: Brand Storyteller & Creative Director
Overview
The brand story behind CúanAngel (“little fox angel”) blends symbolism, emotion, and narrative to express the heart of the business — creativity, clarity, guidance, and meaningful design. It communicates protection, intuition, transformation, and the sense of safe creativity that the brand stands for.
Story Development Includes:
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Symbolism of the fox — intuition, wisdom, strategy
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Symbolism of the angel — light, protection, emotional clarity
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A brand message grounded in guidance, creativity, and calm direction
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A narrative tone that feels warm, intuitive, and gently empowering
Excerpt
CúanAngel was born from the space between strength and softness — a sanctuary where intuition leads and creativity unfolds gently, layer by layer. Inspired by the fox’s quiet wisdom and the angel’s steady light, the brand stands as a guide for those seeking clarity, beauty, and meaning in their message. It is a place where stories are protected, identities are honoured, and every design carries the quiet promise of hope, guidance, and transformation. CúanAngel exists to help people see themselves clearly — and to help their audience see them, too.
Highlights
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Emotional and symbolic brand narrative
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Forms the foundation for tone of voice and visual identity
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Used across website, social media, products, and client onboarding
Sample 1 — CúanAngel Design (Branding & Creative Services)
“Beautiful Canva templates, creative training, and branding support to help you show up with clarity, confidence, and ease.”
Sample 2 — CúanAngel Design (Brand Philosophy)
“Design that feels like you — made simple. I help entrepreneurs create visuals and stories that truly reflect who they are, bringing ease, creativity, and clarity into every part of their brand.”
Sample 3 — CúanAngel Weddings (Digital Template Copy)
“My DIY Canva templates make it simple to create something beautiful — instantly. Every design is crafted to help you elevate your brand without the stress, overwhelm, or technical learning curve.”
Website & Landing Page Copywriting



“Free your spine, free your life. Gentle, natural spinal care designed to restore your body’s rhythm so you can move better, feel better, and live with more ease every day.”
Justin Birchall Spinology (Hero Copy)
Role: Copywriter, UX Writer, Brand Voice Stylist
Overview
A collection of website and landing page copy crafted for creative businesses, wellness practitioners, wedding brands, and service providers. Each piece is written to guide the user clearly, communicate value, and reflect the personality of the brand.
My Contributions
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Full website copywriting for new site builds
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Tone of voice development aligned to each brand
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SEO-friendly structure and headings
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Service descriptions, About pages, CTA sections
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Product descriptions and landing pages for digital products
Highlights
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Warm, clear, confident messaging
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Tone matched to each brand’s identity
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User-focused structure supporting conversion
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Consistent voice across all touchpoints
Sample 1 — Justin Birchall Spinology (Hero Copy)
“Free your spine, free your life. Gentle, natural spinal care designed to restore your body’s rhythm so you can move better, feel better, and live with more ease every day.”
Sample 2 — Justin Birchall Spinology (About/Philosophy)
“At Justin Birchall Spinology, we believe your body is designed to move freely, feel strong, and heal itself. Through gentle, natural techniques, we release spinal tension and restore your nervous system’s natural function — helping you move better, feel better, and live better every day.”
Social Media Content Writing



Role: Social Media Writer & Brand Communicator
Overview
A curated selection of storytelling captions, messaging blocks, scripts, and content frameworks created for Instagram, Facebook, TikTok, and Pinterest. Each piece is written to connect emotionally, encourage engagement, and reflect each brand’s tone.
My Contributions
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Conversational captions with emotional storytelling
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Short-form video scripts for reels & promotional videos
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Caption templates for digital products
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Educational posts for branding, wellness, and marketing topics
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Launch messaging for new products, templates, and courses
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Story sequences and micro-narratives for engagement
Highlights
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Strong emotional and conversational tone
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Clear hooks and structured messaging
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Consistent voice across all platforms
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Balanced mix of storytelling + marketing strategy