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Engaging and aligned content with your brand identity

Digital Marketing Projects

My digital marketing work blends strategy, creativity, and clear communication to help brands show up consistently and confidently online. I focus on understanding the audience, shaping the message, and designing content that feels both engaging and aligned with the brand identity. From full social media launches to content systems, reels, paid campaigns, and branded templates, each project demonstrates my ability to translate a business’s story into visuals, messaging, and digital experiences that connect with people. Below is a selection of digital marketing projects showcasing content design, campaign planning, brand visibility, and long-term digital consistency.

Social Media Content Examples

CuanAngelDesign-Brand-Board
CúanAngel-BusinessBrandingWorkbook
CúanAngel-BusinessCards

Role: Content Creator, Digital Marketer
Tools: Canva, CapCut, Meta Business Suite, TikTok Creative Tools

 

Overview

A collection of social media posts, reels, stories, and branded assets created for CúanAngel Design, CúanAngel Weddings, and client brands. Each piece was produced with a focus on visual consistency, storytelling, engagement, and audience connection.

 

My Contributions

  • Content planning and theme development

  • Design of graphics, reels, and video edits

  • Caption writing and storytelling

  • Hashtag strategy, SEO keywords, and optimisation

  • Brand-aligned colour, typography, and layout

  • Platform-specific formatting (IG, FB, TikTok, Pinterest)

 

Highlights

  • Visually cohesive brand presence

  • Strong focus on storytelling and emotion

  • High-quality mobile video content

  • Optimised for engagement and shareability

CúanAngel Weddings — Digital Launch Campaign

Role: Digital Marketer, Brand Designer, Content Creator
Tools: Canva, Shopify, Social Planner, Typeform

 

Overview

A full digital marketing launch for the CúanAngel Weddings template store, focused on introducing new wedding products, showcasing suites, and driving traffic to the shop through storytelling, visuals, and multi-platform content.

 

Campaign Goals

  • Introduce the brand and aesthetic

  • Drive traffic to product listings

  • Build trust through storytelling

  • Highlight the simplicity of templates

  • Showcase mobile and print products

 

My Contributions

  • 30-day launch content plan

  • Template design (wedding suites, evites, RSVP pages)

  • Reels + short-form promotional videos

  • Product mockups + styled visuals

  • Product descriptions and SEO copy

  • Email announcements and launch messaging

  • Pinterest pins and keyword research

  • Countdown, “behind the scenes,” and feature reels

 

Highlights

  • Elegant wedding-focused visual identity

  • Strong storytelling around “Design your day with ease”

  • Multi-platform consistency (IG, Pinterest, Website)

  • Clear customer journey from post → product page

Justin Birchall Spinology Social Setup

Role: Digital Marketing Manager, Brand Designer, Content Creator
Platforms: Facebook, Instagram
Tools: Canva, Meta Business Suite, Notion, Brand Guidelines

 

Overview

I supported the launch and digital presence of Justin Birchall Spinology by creating his full online brand identity, developing a cohesive social media strategy, and designing ongoing content templates. The goal was to introduce Spinology to the Irish market in a clear, accessible way while educating potential clients through storytelling, reels, and testimonials.

 

My Contributions

  • Created and launched all social media channels (Instagram & Facebook Business Accounts)

  • Developed a full branded content system, including templates for posts, testimonials, educational content, and reels

  • Produced a full Branding Document defining tone of voice, colour palette, typography, visual identity, and messaging

  • Designed reels, graphics, and carousel posts

  • Scheduled and managed content via Canva + Meta scheduling tools

  • Coordinated content themes, including:

    • Spinology education

    • First-visit walkthroughs

    • Client testimonials

    • Spinology vs Sports Massage

    • Spinology for specific audiences (athletes, tradespeople, desk workers)

  • Optimised posts for engagement through clear CTAs, storytelling, and branded visuals

 

Highlights

  • Established a recognisable, trustworthy visual identity for a niche wellness practice

  • Mix of educational + testimonial content helped build credibility

  • Branding templates ensure long-term consistency and ease of content creation

  • Content style is warm, confident, and approachable

  • Reels & posts received strong engagement from local audiences

 

Sample Posts Created

  • Spinology vs Sports Massage

  • Testimonial Series — Nigel O’Toole

  • First Visit Explainer Post

  • Spinology for Athletes

  • Spinology for Tradespeople

  • Educational Micro-posts

Ironman Roofing Solutions — Digital Marketing, Branding & Networking Video Project

Role: Digital Marketing Manager, Brand Designer, Content Creator
Platforms: Facebook, Instagram, Networking Groups
Tools: Canva, CapCut, Brand Guidelines, Logo Design Software

 

Overview

I worked with Ironman Roofing Solutions to establish a strong, professional brand presence that would support their networking, client outreach, and digital visibility. This included the creation of a full brand identity, logo design, business card design, and a branded networking video showcasing their services. The goal was to help the owner, Alan Dowling, communicate credibility, reliability, and expertise — both online and in-person.

The project combined visual branding with message clarity, producing a cohesive identity that positioned Ironman Roofing Solutions as a trustworthy specialist in GRP and FLEX waterproofing systems.

 

My Contributions

Brand Identity & Design

  • Designed a professional logo reflecting the company’s strength, reliability, and craftsmanship

  • Created a branded business card with clean layout, contact details, and visual identity

  • Developed brand colours, typography, and tone across all assets

 
Digital Marketing Content

  • Produced a networking video showcasing Ironman’s roofing systems, experience, and service highlights

  • Designed a full suite of branded video slides, including:

    • Service intros

    • Product comparisons (Fibreglass vs FLEX systems)

    • Before & after visuals

    • Feature highlights

    • Client value messages

  • Ensured full visual consistency using logo overlays, typography, and brand colours

 
Messaging & Storytelling

  • Crafted clear, simple messaging for homeowners and contractors

  • Highlighted Alan's 17+ years’ experience

  • Positioned GRP and FLEX systems as premium, long-lasting solutions

  • Integrated strong service messaging across the video slides

 

Highlights

  • Created a strong, memorable brand identity for a local service business

  • Video and branded assets helped Alan confidently promote his business at networking events

  • Consistent branding increased trust and professionalism across all touchpoints

  • The networking video became a versatile asset used across social media, WhatsApp, and business introductions

 

Networking Video Stills & Branded Assets

Logo & Business Card

  • “Waterproofing Systems” Intro Slide

  • “17 Years’ Experience” Slide

  • Fibreglass → FLEX Upgrade Slides

  • “We Create Roofing Systems…” Sequence

  • FLEX System Features Slide

  • Bathroom Kit-Out Example Slide

ProfitPro — Digital Content
& Event Marketing

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Role: Community Manager & Content Creator
Tools: Canva, Webinar Platforms, Email Marketing Tools, Social Media Platforms

 

Overview

Content creation and digital communications supporting online events, webinars, and training campaigns for a national membership community. Work focused on engagement, clarity, and strong brand messaging.

 

My Contributions

  • Created branded graphics for webinars, events, and member updates

  • Wrote promotional copy for email campaigns and social posts

  • Developed digital resources, guides, and visual materials

  • Designed presentation decks and event visuals

  • Supported leadership with communication assets

  • Managed social posting schedules and content flow

  • Improved engagement and member experience through consistent digital updates

 

Highlights

  • Professional, clean, trusted visual brand

  • High engagement on event promotions

  • Strong clarity in messaging and communication

  • Digital assets used across multiple online events

Distag QCS — Digital Marketing, Social Content & Corporate Video Creation

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Role: Digital Marketing Manager, Content Creator, Brand Storyteller
Platforms: LinkedIn, Facebook, Instagram
Tools: Canva, Adobe Suite, Brand Guidelines, Product Knowledge, Video Editing Tools

 

Overview

During my time as Marketing Manager at Distag QCS, I created a wide range of digital marketing content to strengthen the company’s online presence across social channels. This included designing branded social media graphics, product launches, component guides, and promotional campaigns — all aligned with company guidelines.

I also produced a fully branded corporate promotional video featuring Distag’s hydraulic division and celebrating 50 years in the industry. This involved storyboard creation, visual design, message scripting, and full editing to ensure brand consistency.

This content directly supported the product team, sales team, and brand positioning across the UK & Ireland industrial markets.

 

My Contributions

Social Media Content

  • Designed branded promotional graphics for product launches

  • Produced “just arrived” announcements for new hydraulics components

  • Built high-impact product category visuals (Trailer Parts, Hydraulics, Powerdrive Products)

  • Created technical content for engineers (Ferrule Selection Chart, Swage Diameter Chart)

  • Ensured consistent brand styling across all posts using Distag’s guidelines

Corporate Video Development

  • Conceptualised and designed a 50-year anniversary promotional video

  • Created storyboard + visual flow

  • Produced all slide designs, transitions, overlays, and messaging

  • Edited video footage, animations, and branded elements

  • Highlighted key divisions:

    • Hydraulic Services

    • Hydraulic System Components

    • Hose Assembly & Fittings

    • Swaging & Crimping Equipment

  • Delivered a polished final video fully aligned with corporate branding

Branding & Messaging

  • Maintained strict alignment with Distag QCS brand identity

  • Crafted messaging suitable for industrial clients, distributors & engineers

  • Converted technical information into clear, visually digestible formats

 

Highlights

  • Strengthened Distag’s professional presence across social media

  • Created highly shareable product graphics that boosted awareness

  • Delivered a polished corporate video still used internally and externally

  • Ensured brand consistency across all product and promotional materials

  • Supported lead generation through clear, technical digital assets

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