Clarity, intention, simplicity & storytelling through design
Website Design Projects — Overview
Below is a selection of website design projects that demonstrate my ability to create clean, intuitive, user-focused digital experiences. Each project combines UX structure, visual design, brand storytelling, and technical setup to deliver a website that feels aligned with the client’s identity and clear in its communication.
These examples highlight:
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UX thinking: content flow, navigation, structure
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Visual direction: colour, typography, layout
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Brand storytelling: tone of voice, messaging hierarchy
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Client collaboration: understanding goals and translating them into design
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Mobile optimisation: ensuring seamless experiences across devices
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Technical implementation: SEO setup, page organisation, template structure
Whether building a website for a creative studio, wellness practitioner, wedding stationery brand, or international martial arts school, my approach remains the same:
clarity, intention, simplicity, and storytelling through design.
CúanAngel Design — Website Build
Role: Web Designer, Brand Developer, Copywriter
Tools: Wix, Canva
Link: https://www.cuanangeldesign.com
Overview
A full website build reflecting the heart of my creative design business, crafted to communicate clarity, intentional branding, and emotional storytelling.
My Contributions
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Full site structure and UX layout
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Brand identity development and visual direction
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Copywriting for all pages
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SEO setup and content flow
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Graphic and template design
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Mobile optimisation
CúanAngel Weddings — E-Commerce Template Store
This Shopify Website is Currently unavailable - template store now on Etsy.com
Role: Designer, Product Creator, UX Designer
Tools: Shopify, Canva, Typeform
Link: https://www.cuanangel.com now available on CuanAngel - Etsy Ireland
Overview
A digital e-commerce store offering wedding invitation templates, evite video invitations, RSVP websites, and printable stationery suites.
My Contributions
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Brand design & visual identity
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Product photography / mockups
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Full store layout & UX
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Template design (Canva)
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SEO and keyword descriptions
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Customer journey & checkout structure
Caithriona King Designs — Artist Portfolio Website
Role: Web Designer
Link: https://www.caithrionakingdesigns.com
Overview
A clean, minimalist showcase for an Irish artist, designed to highlight paintings, sculpture, and mixed-media work.
My Contributions
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UX layout
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Gallery styling
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Image organisation
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Colour story & typography
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About section storytelling
Justin Birchall Spinology — Specialist Practice Website
Role: Web Designer & UX Writer
Link: https://www.justinbirchallspinology.com
Overview
A calm, grounded, and informative website created for a Spinology practitioner. Designed to educate visitors, build trust, and clearly communicate Justin’s approach to spinal care through simple UX structure, warm visuals, and accessible language.
My Contributions
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UX layout and content flow
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Clear service structure (sessions, FAQs, benefits)
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Brand styling (colours, typography, tone)
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Copywriting for key pages
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Visual layout and image direction
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Mobile optimisation
Highlights
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Reassuring, wellness-focused tone
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Intuitive user journey
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Clean, approachable design style
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Strong messaging to support client confidence
Japanese Martial Arts — Studio Website.
Role: Web Designer & Content Writer
Link: https://www.japanesemartialarts.com
Overview
An international studio site combining storytelling, heritage, and a clear layout for classes, workshops, and school curriculum.
My Contributions
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Page structure & UX menu
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Content writing & storytelling
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Visual layout & hierarchy
Distag QCS — Website Redesign & Full Catalogue Development
Role: Marketing Manager, Content Strategist, Digital Project Lead
Link: https://www.distag.com
Overview
During my time as Marketing Manager at Distag QCS, I led the complete redesign and relaunch of the company website — a major digital transformation project that included over 15,000 individual product entries and the creation of all written product documentation, which had never been documented before.
The final result is the website still in use today (launched in 2022), with the same structure, product library, and catalogue system I built from the ground up.
Project Scope
This project was one of the largest and most detail-intensive content and digital marketing initiatives within the company. It included:
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A full website redevelopment
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A complete restructuring of all product groups
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Creation of a centralised digital catalogue across 6 product divisions
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Writing and documenting thousands of product descriptions
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Styling and preparing product images and data
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Producing six full online catalogues for each product division
These catalogues remain live and unchanged since launch, demonstrating the quality and sustainability of the work.
My Contributions
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Led the entire website redesign alongside external developers
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Directed the UX structure, product categorisation, and content architecture
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Created written documentation for all product lines (first time in company history)
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Built 6 complete product catalogues, entirely from scratch
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Styled and organised product images
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Uploaded and structured 15,000+ SKUs
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Ensured consistency in language, formatting, descriptions, and branding
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Designed online-viewable catalogues for customers and distributors
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Presented the new digital system to management and sales teams
Highlights
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One of the largest content systems I’ve ever created
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Website and catalogues remain active and unchanged since my departure
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Massive increase in accessibility and professionalism of product documentation
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Improved the sales team’s ability to reference, promote, and sell products
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Created a future-proof, scalable product architecture