Celebrating My QQI Level 6 Special Purpose Award in Training & Development — and How It Shapes My “Branding to Be Seen” Course

Jane Arnold
Nov 4
3 min read

There are moments in your business journey that feel like a turning point — a moment where all your experience, passion, and purpose suddenly align. Receiving my QQI Level 6 Special Purpose Award in Training and Development — with Distinction was one of those moments.

This qualification isn’t just a certificate. It’s a recognition of the work I’ve poured into helping people grow, evolve, and feel seen — through branding, creativity, and storytelling. But more importantly, it has become the foundation for something I am deeply passionate about bringing into the world:

Branding to Be Seen — my signature creative training experience.

Why I Chose the QQI Level 6 Training & Development Path

For years, I’ve worked with small business owners, creatives, and entrepreneurs who felt invisible, unclear, or overwhelmed by their branding and marketing. I knew I could help them — but I wanted to do it with structure, depth, and recognised training excellence.

The QQI Level 6 Special Purpose Award is one of Ireland’s highest professional standards for trainers. It allowed me to develop skills in:

Adult learning principles
Training design & curriculum development
Facilitation and communication
Assessment strategies
Learner engagement
Coaching and reflective practice

It taught me how people learn, why they learn, and how to guide them from confusion to clarity in a way that feels empowering, supportive, and sustainable.

Receiving a Distinction is something I’m truly proud of — because it reflects the heart and intention I bring into every course I create.

My Assessment Project: The Birth of “Branding to Be Seen”

As part of the qualification, I had to design and deliver a full training programme — including lesson plans, assessments, exercises, and learning outcomes.

I chose to build my assessment around something incredibly close to my heart:

Helping people create a brand that feels like them.

This became the blueprint for the Branding to Be Seen course.

Through my assessment work, I developed a structured learning journey where students:

Identify their brand essence
Create a brand story that feels aligned and authentic
Build a complete Canva brand kit
Learn how to use AI tools for content creation
Develop a marketing content plan based on clarity rather than chaos
Gain the skills to show up consistently, confidently, and creatively

The training was designed using Kolb’s Learning Cycle and Honey & Mumford learning styles, ensuring that every type of learner — activists, reflectors, theorists, pragmatists — can connect with the material.

This structure means that Branding to Be Seen isn’t just inspirational. It’s educationally sound, professionally developed, and built to deliver real transformation.

What This Qualification Means for My Students

It means you’re learning from someone who is not only creative — but trained, qualified, and committed to delivering education that:

is structured
is intentional
supports your learning style
gives you tools you can use immediately
empowers you long after the course ends

I don’t just teach branding. I teach confidence, clarity, and creative empowerment.

Through my training background, I also understand how to help you overcome the overwhelm that often comes with branding and content creation. You’ll be guided step-by-step, supported throughout, and given materials that make the process clear and enjoyable.

What to Expect Inside Branding to Be Seen

Born from my qualification project and refined through my work with clients, this 3-day training will guide you through:

Day 1 — Brand Clarity & Story

Uncover your brand purpose, message, and identity. Define the story that makes you unique.

Day 2 — Visual Branding & Canva Brand Kit

Create your full visual identity using Canva — colours, fonts, logos, and templates that reflect your true essence.

Day 3 — AI-Assisted Content Creation & Marketing Plan

Learn how to use AI tools to write, plan, and design content that feels aligned, consistent, and manageable.

By the end, you’ll walk away with:

A complete brand kit
A set of Canva templates
A content plan
A clear brand story
The confidence to show up and be seen

Why This Matters

Branding isn’t about logos or colours. It’s about seeing yourself clearly — and expressing that clarity with confidence.

This qualification gave me the tools to create a course that helps people do exactly that.

Whether you’re a small business owner, creative, coach, or entrepreneur, Branding to Be Seen gives you the structure, support, and creative foundation you need to grow your brand with intention.