Digital Marketing Projects
My digital marketing work blends strategy, creativity, and clear communication to help brands show up consistently and confidently online. I focus on understanding the audience, shaping the message, and designing content that feels both engaging and aligned with the brand identity. From full social media launches to content systems, reels, paid campaigns, and branded templates, each project demonstrates my ability to translate a business’s story into visuals, messaging, and digital experiences that connect with people. Below is a selection of digital marketing projects showcasing content design, campaign planning, brand visibility, and long-term digital consistency.
Digital Marketing Projects
My digital marketing work blends strategy, creativity, and clear communication to help brands show up consistently and confidently online. I focus on understanding the audience, shaping the message, and designing content that feels both engaging and aligned with the brand identity. From full social media launches to content systems, reels, paid campaigns, and branded templates, each project demonstrates my ability to translate a business’s story into visuals, messaging, and digital experiences that connect with people. Below is a selection of digital marketing projects showcasing content design, campaign planning, brand visibility, and long-term digital consistency.
Social Media Content Examples
Role: Content Creator, Digital Marketer
Tools: Canva, CapCut, Meta Business Suite, TikTok Creative Tools
Overview
A collection of social media posts, reels, stories, and branded assets created for CúanAngel Design, CúanAngel Weddings, and client brands. Each piece was produced with a focus on visual consistency, storytelling, engagement, and audience connection.
My Contributions
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Content planning and theme development
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Design of graphics, reels, and video edits
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Caption writing and storytelling
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Hashtag strategy, SEO keywords, and optimisation
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Brand-aligned colour, typography, and layout
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Platform-specific formatting (IG, FB, TikTok, Pinterest)
Highlights
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Visually cohesive brand presence
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Strong focus on storytelling and emotion
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High-quality mobile video content
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Optimised for engagement and shareability
CúanAngel Weddings — Digital Launch Campaign
Role: Digital Marketer, Brand Designer, Content Creator
Tools: Canva, Shopify, Social Planner, Typeform
Overview
A full digital marketing launch for the CúanAngel Weddings template store, focused on introducing new wedding products, showcasing suites, and driving traffic to the shop through storytelling, visuals, and multi-platform content.
Campaign Goals
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Introduce the brand and aesthetic
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Drive traffic to product listings
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Build trust through storytelling
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Highlight the simplicity of templates
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Showcase mobile and print products
My Contributions
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30-day launch content plan
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Template design (wedding suites, evites, RSVP pages)
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Reels + short-form promotional videos
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Product mockups + styled visuals
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Product descriptions and SEO copy
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Email announcements and launch messaging
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Pinterest pins and keyword research
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Countdown, “behind the scenes,” and feature reels
Highlights
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Elegant wedding-focused visual identity
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Strong storytelling around “Design your day with ease”
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Multi-platform consistency (IG, Pinterest, Website)
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Clear customer journey from post → product page
Justin Birchall Spinology — Digital Marketing & Social Media Management
Role: Digital Marketing Manager, Brand Designer, Content Creator
Platforms: Facebook, Instagram
Tools: Canva, Meta Business Suite, Notion, Brand Guidelines
Overview
I supported the launch and digital presence of Justin Birchall Spinology by creating his full online brand identity, developing a cohesive social media strategy, and designing ongoing content templates. The goal was to introduce Spinology to the Irish market in a clear, accessible way while educating potential clients through storytelling, reels, and testimonials.
My Contributions
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Created and launched all social media channels (Instagram & Facebook Business Accounts)
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Developed a full branded content system, including templates for posts, testimonials, educational content, and reels
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Produced a full Branding Document defining tone of voice, colour palette, typography, visual identity, and messaging
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Designed reels, graphics, and carousel posts
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Scheduled and managed content via Canva + Meta scheduling tools
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Coordinated content themes, including:
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Spinology education
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First-visit walkthroughs
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Client testimonials
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Spinology vs Sports Massage
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Spinology for specific audiences (athletes, tradespeople, desk workers)
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Optimised posts for engagement through clear CTAs, storytelling, and branded visuals
Highlights
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Established a recognisable, trustworthy visual identity for a niche wellness practice
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Mix of educational + testimonial content helped build credibility
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Branding templates ensure long-term consistency and ease of content creation
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Content style is warm, confident, and approachable
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Reels & posts received strong engagement from local audiences
Sample Posts Created
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Spinology vs Sports Massage
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Testimonial Series — Nigel O’Toole
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First Visit Explainer Post
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Spinology for Athletes
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Spinology for Tradespeople
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Educational Micro-posts
➡ Link to Justin's website: www.justinbirchallspinology.com
ProfitPro — Digital Content & Event Marketing
Role: Community Manager & Content Creator
Tools: Canva, Webinar Platforms, Email Marketing Tools, Social Media Platforms
Overview
Content creation and digital communications supporting online events, webinars, and training campaigns for a national membership community. Work focused on engagement, clarity, and strong brand messaging.
My Contributions
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Created branded graphics for webinars, events, and member updates
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Wrote promotional copy for email campaigns and social posts
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Developed digital resources, guides, and visual materials
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Designed presentation decks and event visuals
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Supported leadership with communication assets
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Managed social posting schedules and content flow
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Improved engagement and member experience through consistent digital updates
Highlights
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Professional, clean, trusted visual brand
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High engagement on event promotions
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Strong clarity in messaging and communication
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Digital assets used across multiple online events
~~Distag QCS
Role: Community Manager & Content Creator
Tools: Canva, Webinar Platforms, Email Marketing Tools, Social Media Platforms
Overview
Content creation and digital communications supporting online events, webinars, and training campaigns for a national membership community. Work focused on engagement, clarity, and strong brand messaging.
My Contributions
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Created branded graphics for webinars, events, and member updates
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Wrote promotional copy for email campaigns and social posts
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Developed digital resources, guides, and visual materials
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Designed presentation decks and event visuals
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Supported leadership with communication assets
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Managed social posting schedules and content flow
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Improved engagement and member experience through consistent digital updates
Highlights
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Professional, clean, trusted visual brand
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High engagement on event promotions
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Strong clarity in messaging and communication
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Digital assets used across multiple online events
