Role: Marketing Manager, Content Strategist, Digital Project Lead
Link: https://www.distag.com
Overview
During my time as Marketing Manager at Distag QCS, I led the complete redesign and relaunch of the company website — a major digital transformation project that included over 15,000 individual product entries and the creation of all written product documentation, which had never been documented before.
The final result is the website still in use today (launched in 2022), with the same structure, product library, and catalogue system I built from the ground up.
Project Scope
This project was one of the largest and most detail-intensive content and digital marketing initiatives within the company. It included:
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A full website redevelopment
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A complete restructuring of all product groups
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Creation of a centralised digital catalogue across 6 product divisions
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Writing and documenting thousands of product descriptions
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Styling and preparing product images and data
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Producing six full online catalogues for each product division
These catalogues remain live and unchanged since launch, demonstrating the quality and sustainability of the work.
My Contributions
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Led the entire website redesign alongside external developers
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Directed the UX structure, product categorisation, and content architecture
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Created written documentation for all product lines (first time in company history)
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Built 6 complete product catalogues, entirely from scratch
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Styled and organised product images
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Uploaded and structured 15,000+ SKUs
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Ensured consistency in language, formatting, descriptions, and branding
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Designed online-viewable catalogues for customers and distributors
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Presented the new digital system to management and sales teams
Highlights
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One of the largest content systems I’ve ever created
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Website and catalogues remain active and unchanged since my departure
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Massive increase in accessibility and professionalism of product documentation
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Improved the sales team’s ability to reference, promote, and sell products
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Created a future-proof, scalable product architecture
Add Here:
⥠Add screenshots of the Distag website
⥠Add sample catalogue pages (PDF spreads)
⥠Add screenshots of product categories, menu structure, or product pages